In 2022, investors have already poured more than $3.8 billion into blockchain-related startups, surpassing even last year’s (total $ invested: 17.9B) record pace. What does fashion have to do with it?
One of the most used—and sometimes abused—buzzwords in the fashion industry, “community” stands for a shared aesthetics, and set of values, among a group of peers. But what, really, is a community in today’s fashion marketing?
While the term refers to the literal boards stuck with inspirations, in the post-physical era the moodboard has become not only a tool but a way of being.
Originally the reigning textile signifier of alternative, transgressive «outsider» identities, denim became the emblem of a vastly democratized wardrobe.
In a crowded market, capturing your customer’s attention can be hard. Here are a few case studies of successful marketing campaigns and why they worked.
In the midst of our post-pandemic renaissance, the return of couture signals a new generation of luxury clientele and an unexpected shift in fashion consumption.
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