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A weekly newsletter and content archive bringing you tactical resources and industry commentary on how to run a successful fashion brand.
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101 Series
Upcycling
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Why Giving Old Garments a Second Life is More than a Passing Trend
Brand Building
Creators are the new brands
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“I’m not a businessman; I’m a business, man.”
Culture
Non-Fungible Fashion
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In today’s Instagram-centric world, how our clothes look online is just as important as how they feel IRL
Fashion
MILLENNIALCORE
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The It-Girl Industrial Complex
Brand Building
Notes on Beauty
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The Age of Hyaluronic Acid and The Miracle Broth™
Interview
SCRY: Footwear Forward
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Zixiong Wei of SCRY believes the future of footwear is hyper-customizable, AI-aided, and recyclable all at once.
101 Series
Logomania
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It Takes More Than a Sans-Serif Font
Brand Building
Unpacking Clubhouse
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A New Voice in Brand Accessibility
101 Series
Business Plan 101
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How to Write a Business Plan for Your Fashion Brand
Interview
Heliot Emil
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The Danish brand talks about the most common misconceptions of being a fashion designer in 2021
Culture
The 1MOQ Syllabus
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10 Books Every Fashion Person Should Read
Brand Building
The Gaming Zeitgeist
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Fashion Loves Gaming Now—What Does It Mean For Your Brand?
101 Series
Tmall 101
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How the Chinese B2C Website is Revitalizing Retail & Why It Matters
Culture
"Archived"
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In an era where time feels flattened, we could all do with adding a little care and context to the past.
Brand Building
The Business of Presence
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In the new economy, brands adopt direct-to-consumer models expanding their digital presence. Is it sustainable?
Market
Is Retail Dead?
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In view of a brick-and-mortar apocalypse, physical retail spaces enter “survival mode.”
Fashion
New Year's Resolutions
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What Industry Players Are Looking Forward To in 2021
Fashion
What is Outdoorswear?
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And Why Did It Take Over 2020?
101 Series
Acquisitions 101
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Everything You Need to Know About Brand Mergers & Acquisitions
Fashion
On Fashion Editors
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In an industry tied to advertising and the whims of social media, being a fashion editor is still as hard as ever.
Market
Black friday
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What can we learn from the luxe sector’s approach to this shopping holiday?
Brand Building
Collab Mentality
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Everything You Always Wanted to Know About Fashion Collabs (But Were Afraid to Ask)
Fashion
LIL WHITE TEE
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History and Theory of the Plain White T-Shirt
Market
The Phygital Turn
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In the post-pandemic fashion industry, we have witnessed the rise and fall of "phygital" initiatives.
101 Series
E-commerce 101
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Everything You Need to Know About the E-commerce Methodology
101 Series
Sales Channels: Wholesale
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Everything You Need to Know About the Wholesale Process
101 Series
How the Heck Do I get this Made?
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Turning a sketch into reality.
Fashion
From New Gods to Community Building
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When woke-culture gets co-opted by the mainstream, brands turn to community-building to evoke meaning.
Fashion
The Death of Irony
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Consumers should no longer sustain the burden of irony in any creative output
Fashion
When a Reference Becomes a Ripoff
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In the era of online outrage, where is the line between homage and plagiarism?
101 Series
What is a Supply Chain?
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Understanding the fashion supply chain is a necessary component to your business strategy
Fashion
Zara: A Case Study
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What can we learn from one of the world’s largest fashion retailers?
Fashion
Meta–Merch
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Why shouldn't luxury brands bootleg themselves?
101 Series
Influencers Introduction
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Influencers and KOLs don’t just promote products, they alter the buying behaviors of their followers.
Brand Building
Building a Brand in a Gen Z World
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How your brand resonates with Gen Z is vital to long-term success.
101 Series
Email Marketing 101
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How to get started with Email Marketing
101 Series
Pseudo Sustainability: How to Avoid the Greenwashing Trap
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What does it mean to be an eco-conscious brand?
Brand Building
On Micro-Influencers
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If you’re wondering what a micro-influencer could ultimately do for your brand, the answer is easy: catalyze.
101 Series
Taxonomy of Product Photography
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How to build brand identity and consumer confidence through imagery.
Culture
Agenda Setting
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In such critical times, independent brands must use their voice to speak up.
Brand Building
The First 1000
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How to build a social audience for a new brand.
101 Series
Apparel 101
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Your guide to all things production.
101 Series
Paid Marketing 101
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Why start with paid marketing? Immediate results.
Fashion
It’s an Iceberg
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The fashion industry is an iceberg, and most of what you see is just the tip.
Culture
Designing for a Post-Pandemic World
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In the midst of a retail apocalypse designers are faced with a new dilemma...
Fashion
Faking It
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With faux fur and vegan leather, faking it has become a virtue.
Brand Building
Start with Why?
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Thinking of starting a brand? Tips on defining purpose as a starting point.
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