A weekly newsletter and content archive bringing you tactical resources and industry commentary on how to run a successful fashion brand.
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Market
2021 Market Shifts, in a Nutshell.
Market
In the midst of our post-pandemic renaissance, the return of couture signals a new generation of luxury clientele and an unexpected shift in fashion consumption.
Fashion
As Andy Warhol once said “fashion is more art than art is,” so what happens when fashion and fine art collide?
Brand Building
The age of chaotic blandification—wherein nothing is trending, yet seemingly everything is in style all at once.
Fashion
Analyzing the Future Trajectories of Fashion Education
Market
Unpacking the complex territory of performative activism, corporate appropriation, and political correctness.
Culture
10 Books Every Fashion Person Should Read (Part 2)
Market
The Age of Fashion Greenwashing
Interview
The NYC-based designer opens up on collaborating with Lady Gaga, a newly launched bridal line, and what it takes to succeed in the fashion industry.
Brand Building
The Future of Successful Fashion Collaborations Will Be Purpose-Driven and Digitized
101 Series
4 Things Every Creator Should Consider Before Launching Their Own Brand
101 Series
Why Giving Old Garments a Second Life is More than a Passing Trend
Brand Building
“I’m not a businessman; I’m a business, man.”
Culture
In today’s Instagram-centric world, how our clothes look online is just as important as how they feel IRL
Fashion
The It-Girl Industrial Complex
Brand Building
The Age of Hyaluronic Acid and The Miracle Broth™
Interview
Zixiong Wei of SCRY believes the future of footwear is hyper-customizable, AI-aided, and recyclable all at once.
101 Series
It Takes More Than a Sans-Serif Font
Brand Building
A New Voice in Brand Accessibility
101 Series
How to Write a Business Plan for Your Fashion Brand
Interview
The Danish brand talks about the most common misconceptions of being a fashion designer in 2021
Culture
10 Books Every Fashion Person Should Read
Brand Building
Fashion Loves Gaming Now—What Does It Mean For Your Brand?
101 Series
How the Chinese B2C Website is Revitalizing Retail & Why It Matters
Culture
In an era where time feels flattened, we could all do with adding a little care and context to the past.
Brand Building
In the new economy, brands adopt direct-to-consumer models expanding their digital presence. Is it sustainable?
Market
In view of a brick-and-mortar apocalypse, physical retail spaces enter “survival mode.”
Fashion
What Industry Players Are Looking Forward To in 2021
Fashion
And Why Did It Take Over 2020?
101 Series
Everything You Need to Know About Brand Mergers & Acquisitions
Fashion
In an industry tied to advertising and the whims of social media, being a fashion editor is still as hard as ever.
Market
What can we learn from the luxe sector’s approach to this shopping holiday?
Brand Building
Everything You Always Wanted to Know About Fashion Collabs (But Were Afraid to Ask)
Fashion
History and Theory of the Plain White T-Shirt
Market
In the post-pandemic fashion industry, we have witnessed the rise and fall of "phygital" initiatives.
101 Series
Everything You Need to Know About the E-commerce Methodology
101 Series
Everything You Need to Know About the Wholesale Process
101 Series
Turning a sketch into reality.
Fashion
When woke-culture gets co-opted by the mainstream, brands turn to community-building to evoke meaning.
Fashion
Consumers should no longer sustain the burden of irony in any creative output
Fashion
In the era of online outrage, where is the line between homage and plagiarism?
101 Series
Understanding the fashion supply chain is a necessary component to your business strategy
Fashion
What can we learn from one of the world’s largest fashion retailers?
Fashion
Why shouldn't luxury brands bootleg themselves?
101 Series
Influencers and KOLs don’t just promote products, they alter the buying behaviors of their followers.
Brand Building
How your brand resonates with Gen Z is vital to long-term success.
101 Series
How to get started with Email Marketing
101 Series
What does it mean to be an eco-conscious brand?
Brand Building
If you’re wondering what a micro-influencer could ultimately do for your brand, the answer is easy: catalyze.
101 Series
How to build brand identity and consumer confidence through imagery.
Culture
In such critical times, independent brands must use their voice to speak up.
Brand Building
How to build a social audience for a new brand.
101 Series
Your guide to all things production.
101 Series
Why start with paid marketing? Immediate results.
Fashion
The fashion industry is an iceberg, and most of what you see is just the tip.
Culture
In the midst of a retail apocalypse designers are faced with a new dilemma...
Fashion
With faux fur and vegan leather, faking it has become a virtue.
Brand Building
Thinking of starting a brand? Tips on defining purpose as a starting point.